It’s time for moms in their 30s to shine. Last week we went over the best make up tips for women in their 20s. It’s hard to know what to keep from your 20s regimen and what to let go of forever, but your needs change in your 30s. 

1. Face. Instead of spending 5 minutes putting on your make up in your 20s, count on spending 10 minutes doing it in your 30s. You want to spend a little more time on your face come 30-something. 

Begin by using a primer under your make up. You can use it in your T-Zone if you don’t want to put it all over your face. It will make your make up go on much more easily and last a lot longer. 

If you don’t already use concealer, now would be the time to add it to your routine. Apply with a brush under your eyes, in the inner corners, and to cover any under eye blemishes or bags. Use a loose powder on top to lock everything in and try to pick one that feels light and breathable. 

2. Eyes. Spend more time concentrating on your eyes when you reach your 30s, rather than your lips. Gravitate more towards neutral colors and try to stay away from metallics or colors with a sheen. Also try a volume boosting mascara and work on thickening and curling your lashes. A dark liner is still okay as long as you try to blend it into your shadows. Practice before going to a special event or for any close ups. 

A pro tip if you use liner: make a slight cat-eye look and have the liner curve up towards the end. It helps your eye look lifted rather than droopy.

3. Brows. Your brows are very important when you reach your 30s. Upkeep with waxing and shaping is a must. Choose an eye shadow color a shade lighter than your eyebrow’s tint to fill in the brow, rather than drawing it on with a pencil. Make sure you have a definitive arch and try to avoid making them look round. 

Your brow should start at the inner corner of your eye. The arch should be at the outer portion of your iris and the end should be diagonally out at a 45-degree angle from the outer corner. 

4. Lips. Fine lines and wrinkles appear in your 30s around your lips, which can make your lipstick run or feather. Use a lip liner before applying any lipstick and possibly consider putting some concealer on your upper lip to help prep your lips for color. This will make the lipstick really pop and stay in place. You can also consider using a lip plumping serum. 

If you’re going the lip liner route, be sure to choose a shade a tad darker than your lipstick.

5. Cheeks. Contouring is all the rage in your 30s. Use a bronzer to hollow out the sides of your cheek and jaw line. This helps add depth and makes you look thinner. Use a blush to bring life to your face and give you a little color. A highlighter will also add dimension and highlight the parts of your face you want more noticeable, like the tops of your cheeks and your brow bone. 

6. SPF. An SPF should already be a part of your daily skincare routine. If it isn’t, now is the time to add one. Most moisturizers come with an SPF, so if yours doesn’t, make the switch immediately. 

7. Cleanse and Moisturize. Be sure to wash your face in the morning and at night, to remove all impurities or make up. Add an under-eye cream to your routine and try to exfoliate, if you haven’t been already, two to three times a week. There are tons of exfoliating brushes you can buy, or you can use an exfoliating facial scrub, as long as it isn’t too harsh or course. 

8. Wax. Women in their 30s tend to see more facial hair. Makeup also sticks to peach fuzz, so if you’re seeing it build up, you might want to think about waxing it off. 

9. Stay Fit. Eating well, drinking lots of water, and daily exercise are the best things you can do for yourself to keep you looking young and refreshed. We’ve been told this a thousand times, so make it part of your life now before it’s too late. 

10. Seek Professional Advice. Make this a girl’s night out with your friends and book an appointment with a professional makeup artist. Try to avoid the saleswomen at drug store counters who only want to sell you product. Have a professional do a full face of make up on you so you can learn from them. This will help you keep your look current and age appropriate.

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